Web Survey Bibliography
The field of public opinion research has gone through three major periods with respect to the dominant method of data collection, and may now be on the verge of entering a fourth. In the first of these periods, which lasted until the mid 1930's, the primary instrument was the straw poll in which a magazine or newspaper would ask a self-selected sample of their readers to express their opinion by returning selfadministered ballots or questionnaires. In the middle 1930’s, notorious failures of this method had led to a second, more scientific period, characterized by doorto- door interviewing and area probability samples of the general public. By the early 1960's, sharply increasing costs and declining response rates of door-to-door surveys led to a third period in which the instrument of choice became the telephone survey, conducted from a central location and most often using some form of random digit sampling.
In recent years, telephone surveys have seen a marked increase in costs, along with a sharp decline in response rates, leading many to look for new and more efficient methods for data collection. This, in turn, has led to much speculation on ways of using the emerging “Electronic Highway” as a vehicle for conducting surveys. There remain, however, many issues to be resolved before this approach can be used effectively. In this paper we report the results of a series of experiments in using E-Mail and on-line surveys to
measure public opinion, and conducted by the ProdigyServices Company among its subscribers. The primar focus will be on a tracking study of presidential and congressional approval that was conducted continuously from January 1993 through February 1995. We also report on a number of on-line surveys conducted during the presidential election campaign of 1992.
The most significant, and somewhat surprising, conclusion from these experiments is that they produced results which are in many respects comparable to those obtained in national surveys by the major polling organizations.
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Web survey bibliography - Conference proceedings (83)
- The Influence of Human Cues on Drop-out and Answer Behaviour within Web Surveys; 2008; Oesterlau, T., Geißler, H.
- Sampling for web surveys; 2007; Rivers, D.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Pilot study to recruite a sample for an online panel: Effects of contact mode, incentives and information...; 2007; Scherpenzeel, A.
- Modes, trends, and content: A comparison of the 2003 HRS internet survey with HRS 2002 and 2004 Core...; 2007; Weir, D.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U.-D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen, T.
- Questionnaire and Survey Design for Online Research; 2007; Wydra, D., Fisher, L., Strunk, K.
- Using Technology to Improve Data Quality; 2007; Cunningham, J., Pearson, C., Parkhurst, D.
- Mobile Phone Data Collection; 2007; Lavine, S.
- Effects of Offering Web Questionnaires as an Option in Enterprise Surveys: the Swedish Experience; 2007; Erikson, J., Furubjelke, E.
- Using the Web for Surveys of Medical Providers; 2007; Narayanan, V., Giambo, P., Fry, S., Crafts, J.
- Boosting Response Rates: Are There Optimal Times to Email Respondents?; 2007; Bennett-Harper, S., O'Brien, J., Levin, K., Davis, B., Shipp, S., Campbell, S., Sienkiewicz, R.
- Beyond Demographics: Are ‘Webographic’ Questions Useful for Reducing the Selection Bias...; 2007; Schonlau, M., van Soest, A., Kapteyn, A.
- Maximising respondent engagement: The use of rich media; 2007; Reid, J., Morden, M., Perez Echeverria, A.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Weighting an Internet Panel Survey on Drug Use and Abuse; 2006; Gordek, H., Williams, Ri. L., Dai, L.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Satisficing behavior in online panelists; 2005; Downes-Le Guin, T.
- Panel proliferation and quality concerns; 2005; Faasse, J.
- Electronic Voting Machines – A comparison applying the principles of computer-human interaction...; 2003; Callegaro, M., Peytcheva, E.
- More than a thousand words? Visual cues and visual knowledge; 2002; Prior, M.
- Questionnaire Pretesting Methods: Do Different Techniques and Different Organizations Produce Similar...; 2001; Rothgeb, J. M., Willis, G. B., Forsyth, B. H.
- Practical methods for sampling rare and mobile populations; 2001; Kalton, G.
- Building an alternative response process model for business surveys; 2001; Willimack, D. K., Nichols, E. M.
- Human centered measures of success in web site design; 1998; Kirakowski, J., Claridge, N., Whitehand, R.
- The Prodigy Experiment in Using e-Mail for Tracking Public Opinion; 1995; Werner, J., Maisel, R., Robinson, K.
- Respondent preferences toward audio-CASI and how that affects data quality; 1995; Kinsey, S. H., Thornberry, J. S., Carson, C. P., Duffer, A. P.
- Best pracices in disk-by-mail surveys; 1992; Witt, K. J., Bernstein, S.
- Customer satisfaction research using disks-by-mail; 1989; Zabdan, P., Frost, L.